Ghirardelli
Package Design, Rebrand
My solution was a hexagonal glass bottle that feels refined and upscale while remaining practical. The packaging features an elegant label design and a mess-free honey drizzler, allowing users to pour syrup without a spoon, elevating the multi-functional serving experience.
To showcase the new brand identity, I hosted an ice cream sundae party photoshoot, capturing the sauces in a fun yet indulgent context that reflects the joy and decadence of Ghirardelli.
For this rebrand, I redesigned the Ghirardelli logo, brand identity, and packaging for their premium chocolate sauces. The existing plastic squeeze bottle was functional—convenient, clean, and precise—but lacked the luxury and sophistication worthy of the Ghirardelli name.
