Brew & Balance
Package Design, Brand Identity
The design centerpiece is a limited-edition collectible koozie series—one for each country. Each koozie showcases an illustrated version of Dave striking a culturally relevant yoga pose while holding a famous local dish, capturing the humor and spirit of his journey. The goal: collect all five. Attendees can enter a raffle to win a handcrafted wooden 2-pack carrier that includes the event’s exclusive beer and matching koozies.
This project merges storytelling, illustration, branding, and product design to create an experience that’s immersive, shareable, and distinctly local—celebrating culture, community, and a whole lot of “dad energy.”
The Flowcation experience extended to the beer itself, with each label designed to reflect the culture, color, and character of its country of inspiration, transforming every pint into both a taste and a visual journey.
To celebrate the opening of Brew & Balance, a yoga studio by Service Brewing Company in Savannah, Georgia, the team launched Flowcation: A Global Yoga & Brew Tour. A five-part event series combining international yoga, beer, food, and travel through the lens of a one-of-a-kind collectible. At the heart of this project is Dave, Service Brewing’s longtime bartender and resident adventurer. Dave travels to five countries, each time learning a new yoga pose, sampling local brews, and diving into regional cuisine. Upon his return, Dave leads a themed yoga class inspired by what he learned abroad.
